Since 2016
Triad Digital Solutions
A communications and strategy agency building campaigns, narratives, digital systems, and content for African organisations.
About Zyra
Zyra is the brainchild of two African agencies who needed to hire better.
Triad Digital Solutions and Hexa Media kept meeting the same problem: organisations needed communication talent that could move with competence, context, and professional judgment. Zyra exists to train that talent, certify readiness, and connect them to work.
Founder story
We named the problem after years of hiring, briefing, correcting, and rebuilding.
Zyra was built from agency experience. The founders kept seeing brilliant African communicators who had potential but lacked structured workplace readiness. The issue was not talent. It was the absence of a bridge between learning, professional standards, and employer trust.
The two agencies behind Zyra
The two agencies behind Zyra.
Media · Audio · Skills
Hexa Media
A creative communications company supporting storytelling, media production, talent development, and professional visibility.
What we believe
What we believe
1
Practitioners over professors.
People who train African comms talent should understand the work from inside actual organisations.
2
Employers should not have to retrain from zero.
The bridge between education and work should be stronger.
3
Talent is everywhere. Standards are not.
Zyra creates a shared standard for readiness, competence, and trust.
4
Africa has its own work conditions.
Training should match actual African deadlines, teams, budgets, languages, and tools.
5
Visibility belongs to skilled people.
Good professionals should know how to present their competence publicly.
Who Zyra is for
Who Zyra is for
Early career
The early-career communicator
For people who have done one or two roles and want to stop guessing what comes next.
Mid career
The practitioner moving up
For professionals ready to move from execution to strategy, campaign manager to head of comms.
Career change
The retooling professional
For journalists, marketers, advocates, and creators retooling for modern African communications work.
Where we work
Africa-wide by design, country-aware in delivery.
Programmes are delivered remotely across the continent, with active learner communities in Nigeria, Kenya, Sierra Leone, The Gambia, Ghana, Uganda, and Rwanda. Every cohort is built for real African work conditions, not imported assumptions.
Mission
Train for the work employers actually need.
To train the communicators African organisations actually need, and to make sure those communicators get hired.
Vision
Make African comms talent synonymous with competence.
A continent where African comms talent means competence, not concession.
Selected
Nigeria
Flagship cohort · Lagos · Abuja · Ibadan
Partner network
And a partner network we are building openly.
We are building relationships with employers, agencies, training partners, and institutions that care about standards. Partners will live here as the network grows.
Milestones
2024
Zyra named
The institute concept is shaped.
2025
First readiness cohorts
The first training pathways are built.
2026
ACPM cohorts launch
Advanced professional tracks open.
2026
Talent pool opens to employers
Zyra Connect begins placement support.